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Est. 1970

 
Fruita Tourism - Print

- Naturally rad -

With 300 days of sunshine a year, some of the nation's best single track biking trails, and a host of other excursions sure to make any outdoor enthusiast weep, putting together a print ad promoting Fruita's many outdoor attributes was a dream come true. Because Fruita's mountain biking circuit is so well established, they suggested stepping out into the lesser-known adventure options to add to the reasons to vacation in Fruita. COBB's creative team immediately knew custom photography was in order, and began scouting locations to perfectly depict western Colorado's signature high desert terrain. A local hiker made the ideal model, and a collared lizard even popped in for a guest appearance at the end of the shoot. The chosen shot was enhanced with various techniques and tricks to give it a grungy edge, and the end product was a delicious depiction of a day on the trails in Fruita. Totally rad.

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